https://brianberding.com brianberding Wed, 25 Mar 2026 16:33:21 +0000 https://brianberding.com en https://brianberding.com/GM-Energy Mon, 10 Feb 2025 23:48:28 +0000 brianberding https://brianberding.com/GM-Energy GM EnergyRole: Associate Design DirectorStudio/Agency: Character Year: 2023–2024Executive Creative Director: Matthew CarvalhoVerbal Identity: Paisley SchadeAccount Director: Zoe SaridakisDynamic Renders: ManvsMachineVehicle and Product Renders: Chanelle de Nysschen, Colby Black, Thomas Stanton, Andy Tanguay, Ryan DudaAnimation: Thomas StantonProject Manager: Cassidy Brandt As General Motors (GM) advances toward its goal of an all-electric future by 2030, GM Energy marks a bold step beyond vehicles, offering a suite of renewable energy solutions for everyday life.From home energy management systems to charging fleets, GM Energy empowers consumers to adopt a more sustainable way of living. To bring this vision to life, GM partnered with us to craft a premium, future-forward brand identity that positions their energy solutions within the tech space.The identity serves as a lens for reimagining energy, built around the brand idea of 'Energy Unleashed.' Inspired by the modular nature of their technology, we developed a flexible graphic system designed to carry the brand into the future. <img width="2014" height="2014" width_o="2014" height_o="2014" data-src="https://freight.cargo.site/t/original/i/b46009ef73d6e2271c4050c7af68e4acbf064a3edb665cdf7e954497c8f85be2/GM_Energy_Released_1x1.jpg" data-mid="226363155" border="0" src="https://freight.cargo.site/w/1000/i/b46009ef73d6e2271c4050c7af68e4acbf064a3edb665cdf7e954497c8f85be2/GM_Energy_Released_1x1.jpg" /> <img width="2017" height="2017" width_o="2017" height_o="2017" data-src="https://freight.cargo.site/t/original/i/c298bc27ab8e6491d11f200e2f6da4a341d1b8b62c83736d2dcd14d90c58e14d/GM_Energy_Battery_Cell_1x1.jpg" data-mid="226363189" border="0" src="https://freight.cargo.site/w/1000/i/c298bc27ab8e6491d11f200e2f6da4a341d1b8b62c83736d2dcd14d90c58e14d/GM_Energy_Battery_Cell_1x1.jpg" /> <img width="2016" height="2018" width_o="2016" height_o="2018" data-src="https://freight.cargo.site/t/original/i/3a8022b1c90a1958842560ba2525ade36a162252061bd797a9f434b3ac483a19/GM_Energy_Animation-1x1_1.jpg" data-mid="226363203" border="0" src="https://freight.cargo.site/w/1000/i/3a8022b1c90a1958842560ba2525ade36a162252061bd797a9f434b3ac483a19/GM_Energy_Animation-1x1_1.jpg" /> <img width="2016" height="2018" width_o="2016" height_o="2018" data-src="https://freight.cargo.site/t/original/i/b9827bbf55557dbc5c0f9075ba70fd293b49b0b93603db8666da9f1f2ba3ad7f/GM_Energy_Animation-1x1_2.jpg" data-mid="226363206" border="0" src="https://freight.cargo.site/w/1000/i/b9827bbf55557dbc5c0f9075ba70fd293b49b0b93603db8666da9f1f2ba3ad7f/GM_Energy_Animation-1x1_2.jpg" /> <img width="2016" height="2018" width_o="2016" height_o="2018" data-src="https://freight.cargo.site/t/original/i/8e76761d751fad8f96c45a77cde5790ab10eb1d52b809e08833ffa83bb40dce1/GM_Energy_Animation-1x1_3.jpg" data-mid="226363209" border="0" src="https://freight.cargo.site/w/1000/i/8e76761d751fad8f96c45a77cde5790ab10eb1d52b809e08833ffa83bb40dce1/GM_Energy_Animation-1x1_3.jpg" /> <img width="2016" height="2018" width_o="2016" height_o="2018" data-src="https://freight.cargo.site/t/original/i/0cf4fa8c5da111d10f1d590fb93f895cf8d2b1791738aad1d7c4e611d941c834/GM_Energy_Animation-1x1_4.jpg" data-mid="226363210" border="0" src="https://freight.cargo.site/w/1000/i/0cf4fa8c5da111d10f1d590fb93f895cf8d2b1791738aad1d7c4e611d941c834/GM_Energy_Animation-1x1_4.jpg" /> An Identity Born from a CellBoth built from a modular system, the identity originates from a single cell within the anatomy of the battery technology. By focusing on the fundamental building blocks of power—and the possibilities they unlock—it establishes a foundation of trust while evoking strength, integrity, capability, confidence, and optimism. Our graphic system is structured around four categories: Power, Harness, Build, and Release. This flexible framework allows the visual system to scale dynamically—dialing up or down, like power itself, based on the need. <img width="2014" height="2014" width_o="2014" height_o="2014" data-src="https://freight.cargo.site/t/original/i/2e60b3d18ba853a68a42322ea77de1d7929cbff46825b3e5702b489b823c6bfa/GM_Energy_Garage_1x1.jpg" data-mid="226363715" border="0" src="https://freight.cargo.site/w/1000/i/2e60b3d18ba853a68a42322ea77de1d7929cbff46825b3e5702b489b823c6bfa/GM_Energy_Garage_1x1.jpg" /> <img width="2014" height="1465" width_o="2014" height_o="1465" data-src="https://freight.cargo.site/t/original/i/8936551eeebb188a27ea194928b57b33313561ed0903c642e13c73c47ea05d33/GM_Energy_Logo_Horizontal_3x2.png" data-mid="226363999" border="0" src="https://freight.cargo.site/w/1000/i/8936551eeebb188a27ea194928b57b33313561ed0903c642e13c73c47ea05d33/GM_Energy_Logo_Horizontal_3x2.png" /> <img width="2015" height="1467" width_o="2015" height_o="1467" data-src="https://freight.cargo.site/t/original/i/6123d5cdffa4566fdb145430bf53f22c60b5d83ba53b834620738e12ff2f28d3/GM_Energy_Logo_Vertical_3x2.jpg" data-mid="226364000" border="0" src="https://freight.cargo.site/w/1000/i/6123d5cdffa4566fdb145430bf53f22c60b5d83ba53b834620738e12ff2f28d3/GM_Energy_Logo_Vertical_3x2.jpg" /> <img width="2016" height="2017" width_o="2016" height_o="2017" data-src="https://freight.cargo.site/t/original/i/acea60e1392e5c3c991a15874c88e4a78e1c2b93a1c938a309899352950145e7/GM_Energy_Inverter_Schematic_Front_1x1.jpg" data-mid="226364040" border="0" src="https://freight.cargo.site/w/1000/i/acea60e1392e5c3c991a15874c88e4a78e1c2b93a1c938a309899352950145e7/GM_Energy_Inverter_Schematic_Front_1x1.jpg" /> <img width="2014" height="2015" width_o="2014" height_o="2015" data-src="https://freight.cargo.site/t/original/i/939edb3b4673f6454c61aec91e4c3b4d509ea0116ec788db086d9c3a98ce7e05/GM_Energy_Inerter_MvsM_Static_01_1x1-1.jpg" data-mid="226364041" border="0" src="https://freight.cargo.site/w/1000/i/939edb3b4673f6454c61aec91e4c3b4d509ea0116ec788db086d9c3a98ce7e05/GM_Energy_Inerter_MvsM_Static_01_1x1-1.jpg" /> Energy UnleashedAt the core of our identity is a balance between the anticipation of energy and its eventual release. Visually, we express this duality through contrasts in scale, color, texture, lighting, and style—creating a distinctive and memorable identity for our brand and products. Across our visual library, product renders are crisp and minimal, emphasizing design details. Dynamic renders explore the hidden depths of function and form through pared-back translucencies and X-ray-inspired imagery. Pulsing with density and color, these visuals convey the transfer and amplification of power, establishing a fresh and compelling aesthetic. <img width="4120" height="2320" width_o="4120" height_o="2320" data-src="https://freight.cargo.site/t/original/i/78345607ecdc7c8c217d33f51f59147e3917970e45bd8b22eb2542ce764d9672/GM_Energy_OOH_Digital_3Screen_16x9.jpg" data-mid="226364048" border="0" src="https://freight.cargo.site/w/1000/i/78345607ecdc7c8c217d33f51f59147e3917970e45bd8b22eb2542ce764d9672/GM_Energy_OOH_Digital_3Screen_16x9.jpg" /> <img width="4120" height="2320" width_o="4120" height_o="2320" data-src="https://freight.cargo.site/t/original/i/45194ffda0f4809fee57f5bea5949e8ffec47310f13edc9bf5db203db3e3b743/GM_Energy_OOH_Digital_Billboard_16x9.jpg" data-mid="226364047" border="0" src="https://freight.cargo.site/w/1000/i/45194ffda0f4809fee57f5bea5949e8ffec47310f13edc9bf5db203db3e3b743/GM_Energy_OOH_Digital_Billboard_16x9.jpg" /> <img width="2015" height="2015" width_o="2015" 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src="https://freight.cargo.site/w/1000/i/f6f12ace83b2f736308a284ee28047790f73e38d4641003a7c18c08c753ea44d/GM_Energy_CellRelease_1x1.jpg" /> <img width="4119" height="2317" width_o="4119" height_o="2317" data-src="https://freight.cargo.site/t/original/i/fd74c096d4d0a8d0b86afaa8c1f0734fd7d9f7e2ea57268e5fdcd1fe37d38007/GM_Energy_Event_Tickets_16x9.jpg" data-mid="226364197" border="0" src="https://freight.cargo.site/w/1000/i/fd74c096d4d0a8d0b86afaa8c1f0734fd7d9f7e2ea57268e5fdcd1fe37d38007/GM_Energy_Event_Tickets_16x9.jpg" /> <img width="2015" height="2015" width_o="2015" height_o="2015" data-src="https://freight.cargo.site/t/original/i/91c45c2776de04a503e4c695fa368b488c013cb643726919700a2c72eeaacf02/GM_Energy_FloorSign_1x1.jpg" data-mid="226364198" border="0" src="https://freight.cargo.site/w/1000/i/91c45c2776de04a503e4c695fa368b488c013cb643726919700a2c72eeaacf02/GM_Energy_FloorSign_1x1.jpg" /> <img width="2015" height="2015" width_o="2015" height_o="2015" data-src="https://freight.cargo.site/t/original/i/7193548bc76bb80a9ef452188179ce1726c8263c9375804c19af9130bc5f7718/GM_Energy_WallSignage_1x1_1.jpg" data-mid="226364199" border="0" src="https://freight.cargo.site/w/1000/i/7193548bc76bb80a9ef452188179ce1726c8263c9375804c19af9130bc5f7718/GM_Energy_WallSignage_1x1_1.jpg" /> <img width="4120" height="2319" width_o="4120" height_o="2319" data-src="https://freight.cargo.site/t/original/i/cc1a72c652e1feac755731368f922bf0253dbc78f61cba8c652ffc94ff830477/GM_Energy_Event_Screen_16x9.jpg" data-mid="226364200" border="0" src="https://freight.cargo.site/w/1000/i/cc1a72c652e1feac755731368f922bf0253dbc78f61cba8c652ffc94ff830477/GM_Energy_Event_Screen_16x9.jpg" /> <img width="2014" height="2014" width_o="2014" height_o="2014" data-src="https://freight.cargo.site/t/original/i/491247f717f1f4cbda2ac3606cdadf229ca9533796bf63d200dc2e0f393eeb4b/GM_Energy_Event_Poster_1x1.jpg" data-mid="226364214" border="0" src="https://freight.cargo.site/w/1000/i/491247f717f1f4cbda2ac3606cdadf229ca9533796bf63d200dc2e0f393eeb4b/GM_Energy_Event_Poster_1x1.jpg" /> <img width="2014" height="2013" width_o="2014" height_o="2013" data-src="https://freight.cargo.site/t/original/i/8d82d0a1e693dccf3fecd68e2b804dd55d2c75b5c771ad2a00255e1dee0d4308/GM_Energy_WallSignage_1x1_2.jpg" data-mid="226364279" border="0" src="https://freight.cargo.site/w/1000/i/8d82d0a1e693dccf3fecd68e2b804dd55d2c75b5c771ad2a00255e1dee0d4308/GM_Energy_WallSignage_1x1_2.jpg" /> <img width="4120" height="2317" width_o="4120" height_o="2317" data-src="https://freight.cargo.site/t/original/i/d008a9a614043c6390da57402f5be1ac71ae2cf40dd4dd17e9a2ff6012139fed/GM_Energy__Event_Exhibition_16x9_1.jpg" data-mid="226364282" border="0" src="https://freight.cargo.site/w/1000/i/d008a9a614043c6390da57402f5be1ac71ae2cf40dd4dd17e9a2ff6012139fed/GM_Energy__Event_Exhibition_16x9_1.jpg" /> <img width="4120" height="2320" width_o="4120" height_o="2320" data-src="https://freight.cargo.site/t/original/i/080d7532d55c26db487f84294ca7e5c6fb319ef686ef531488acdebcd103b4bc/GM_Energy__Event_Exhibition_16x9_2.jpg" data-mid="226364283" border="0" src="https://freight.cargo.site/w/1000/i/080d7532d55c26db487f84294ca7e5c6fb319ef686ef531488acdebcd103b4bc/GM_Energy__Event_Exhibition_16x9_2.jpg" /> <img width="2015" height="2015" width_o="2015" height_o="2015" data-src="https://freight.cargo.site/t/original/i/045e560923ed645bae10bb81412ce7f96976f5ae02cca68bd47e7108df7dc857/GM_Energy_Packaging_PowerShift_Charger_1x1.jpg" data-mid="226364293" border="0" src="https://freight.cargo.site/w/1000/i/045e560923ed645bae10bb81412ce7f96976f5ae02cca68bd47e7108df7dc857/GM_Energy_Packaging_PowerShift_Charger_1x1.jpg" /> <img width="2015" height="2015" width_o="2015" height_o="2015" data-src="https://freight.cargo.site/t/original/i/c2a1bb1d8221342252fae6262abf96deecc42bed174ce9ebecc09e5d875caba8/GM_Energy_Packaging_Tape_1x1.jpg" data-mid="226364305" border="0" src="https://freight.cargo.site/w/1000/i/c2a1bb1d8221342252fae6262abf96deecc42bed174ce9ebecc09e5d875caba8/GM_Energy_Packaging_Tape_1x1.jpg" /> <img width="2015" height="2017" width_o="2015" height_o="2017" data-src="https://freight.cargo.site/t/original/i/b1b1411559ec5baa92da094164ce70fedfa6ed073c1e579671ccd29b71c8840c/GM_Energy_Icons_1x1.jpg" data-mid="226364307" border="0" src="https://freight.cargo.site/w/1000/i/b1b1411559ec5baa92da094164ce70fedfa6ed073c1e579671ccd29b71c8840c/GM_Energy_Icons_1x1.jpg" /> <img width="2015" height="2017" width_o="2015" height_o="2017" data-src="https://freight.cargo.site/t/original/i/a50e653d5694668f481aad77f523d45d548e2e3e36c79b7be3a838fa1f8d85ab/GM_Energy_Packaging_Foil_1x1.jpg" data-mid="226364312" border="0" src="https://freight.cargo.site/w/1000/i/a50e653d5694668f481aad77f523d45d548e2e3e36c79b7be3a838fa1f8d85ab/GM_Energy_Packaging_Foil_1x1.jpg" /> <img width="4120" height="2321" width_o="4120" height_o="2321" data-src="https://freight.cargo.site/t/original/i/d970d1bcb3088fedcb43e64ac9d582680a3d8c30fec4456452243145d18ce4de/GM_Energy_Brand_Guidelines_16x9.jpg" data-mid="226364316" border="0" src="https://freight.cargo.site/w/1000/i/d970d1bcb3088fedcb43e64ac9d582680a3d8c30fec4456452243145d18ce4de/GM_Energy_Brand_Guidelines_16x9.jpg" /> https://brianberding.com/Intuit-Connect-2025 Wed, 25 Mar 2026 16:33:21 +0000 brianberding https://brianberding.com/Intuit-Connect-2025 Intuit Connect 2025 Full case study coming soon Role: Design Director Year: 2025 Convening thousands of accounting professionals, entrepreneurs, and industry leaders, Intuit Connect is the flagship gathering for the community. A dynamic brand system balanced credibility with energy, scaling across motion, environmental, and digital touchpoints. The result: an immersive B2B experience built to amplify Intuit’s customers and spark connection at scale. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a7c8beeac48ea0af9e48095d9d9ac30d7901e710254ab04131cebd9177d9fa8b/Intuit_Connect_2025_Screen_1.jpg" data-mid="246504225" border="0" src="https://freight.cargo.site/w/1000/i/a7c8beeac48ea0af9e48095d9d9ac30d7901e710254ab04131cebd9177d9fa8b/Intuit_Connect_2025_Screen_1.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4f4068881436098904dc03285be34988ba4428914bdbbd638cc8182130490d27/Intuit_Connect_2025_3-Poster.jpg" data-mid="246504227" border="0" src="https://freight.cargo.site/w/1000/i/4f4068881436098904dc03285be34988ba4428914bdbbd638cc8182130490d27/Intuit_Connect_2025_3-Poster.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/8e963e9d851a37153fee4870e83e2bab603b1f60ba187680319f3777f87b47e5/Intuit_Connect_2025_Screen_2.jpg" data-mid="246504229" border="0" src="https://freight.cargo.site/w/1000/i/8e963e9d851a37153fee4870e83e2bab603b1f60ba187680319f3777f87b47e5/Intuit_Connect_2025_Screen_2.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/56a9a86aba6e732c053a8637357db3f06c1e2b3d7d1eefeaa4073579e1709411/Intuit_Connect_2025_Portrait-Poster.jpg" data-mid="246504230" border="0" src="https://freight.cargo.site/w/1000/i/56a9a86aba6e732c053a8637357db3f06c1e2b3d7d1eefeaa4073579e1709411/Intuit_Connect_2025_Portrait-Poster.jpg" /> https://brianberding.com/Nectar Sun, 05 Mar 2023 21:11:42 +0000 brianberding https://brianberding.com/Nectar NectarRole: Senior Designer, Lead Studio/Agency: Character Year: 2022Creative Director: Tish EvangelistaDesign Director: Elaan Ventura BournSenior Designer: Brandi SteeleSenior Copywriter: Andrew MitchellAssociate Strategy Director: Channing JonesDirector of Partnerships: Teri KaplanSenior Project Manager: Courtney Liddell Nectar is an at-home allergy treatment and testing provider dedicated to putting an end to allergies. Unlike over-the-counter drugs that mask symptoms, their allergy drops treat the root cause through immunotherapy. For the design, we leveraged the notion that big change can start with something simple. Like a droplet making ripples in water, an activity as easy as using allergy drops can change our lives forever. The identity celebrates simplicity and structure—with a fluid edge—to show that something doesn’t have to be tedious or complicated to make a big change. <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/3796c60fc3703b1734dfedc832b855fa1882eb6397b54d007260552d05e00055/Nectar_Brand_System-01.jpg" data-mid="170622972" border="0" src="https://freight.cargo.site/w/1000/i/3796c60fc3703b1734dfedc832b855fa1882eb6397b54d007260552d05e00055/Nectar_Brand_System-01.jpg" /><img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/d4f95d1e030a67786b2caaf793697a42de673c185faccde82e3fec2b6c3bd4f0/Nectar_Brand_System_OOH_Posters.jpg" data-mid="170622971" border="0" src="https://freight.cargo.site/w/1000/i/d4f95d1e030a67786b2caaf793697a42de673c185faccde82e3fec2b6c3bd4f0/Nectar_Brand_System_OOH_Posters.jpg" /> <img width="2672" height="1688" width_o="2672" height_o="1688" data-src="https://freight.cargo.site/t/original/i/14e19f9db406a9fed662f2d5ef89d81292e66f60f57cdf91792b309f0bb06aa4/Nectar_Brand_System-06.jpg" data-mid="170623005" border="0" src="https://freight.cargo.site/w/1000/i/14e19f9db406a9fed662f2d5ef89d81292e66f60f57cdf91792b309f0bb06aa4/Nectar_Brand_System-06.jpg" /> <img width="2672" height="1688" width_o="2672" height_o="1688" data-src="https://freight.cargo.site/t/original/i/2570e448ad541c61aa3c9072a3696852a99ad12794540f48ff514652382f5bee/Nectar_Brand_System-07.jpg" data-mid="170623011" border="0" src="https://freight.cargo.site/w/1000/i/2570e448ad541c61aa3c9072a3696852a99ad12794540f48ff514652382f5bee/Nectar_Brand_System-07.jpg" /> The logotype incorporates the structure and simplicity found within our overall system—maintaining a credible, approachable tone. Our mark sits anchored to the top of the logotype, representative of the potential for change.The structure of our mark references a single droplet making a ripple effect. The forms build off of one another to make the silhouette of a droplet, creating a direct correlation to the brand name and the narrative of fluidity. It incorporates six forms, mirroring the amount of letters within the brand name and the six elements found in nature. <img width="1688" height="1688" width_o="1688" height_o="1688" data-src="https://freight.cargo.site/t/original/i/83457cb2c181f0947e7e180c87a4f015dbc883579823a8e3536f999357de5b68/2023_01_31_Nectar_Presentation-03.jpg" data-mid="170623024" border="0" src="https://freight.cargo.site/w/1000/i/83457cb2c181f0947e7e180c87a4f015dbc883579823a8e3536f999357de5b68/2023_01_31_Nectar_Presentation-03.jpg" /> <img width="1688" height="1688" width_o="1688" height_o="1688" data-src="https://freight.cargo.site/t/original/i/9f570531094ba60fd4aea78a7b7a093851e7cecce54f007f68b1a3b7612d2aa1/2023_01_31_Nectar_Presentation-04.jpg" data-mid="170623012" border="0" src="https://freight.cargo.site/w/1000/i/9f570531094ba60fd4aea78a7b7a093851e7cecce54f007f68b1a3b7612d2aa1/2023_01_31_Nectar_Presentation-04.jpg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/7f8e061656fc3b924e5662f91f07ec2229eadbf08c45d5556de3877dfc684a38/Nectar_Brand_System-05.jpg" data-mid="170623058" border="0" src="https://freight.cargo.site/w/1000/i/7f8e061656fc3b924e5662f91f07ec2229eadbf08c45d5556de3877dfc684a38/Nectar_Brand_System-05.jpg" /> <img width="1500" height="946" width_o="1500" height_o="946" data-src="https://freight.cargo.site/t/original/i/5f7a409858e56a9b213c14b39f1fd17abfc62c7853ed97cabc73207259f105da/Nectar_Logo_animation.gif" data-mid="170623060" border="0" src="https://freight.cargo.site/w/1000/i/5f7a409858e56a9b213c14b39f1fd17abfc62c7853ed97cabc73207259f105da/Nectar_Logo_animation.gif" /> Drawing inspiration from nature, our brand palette was developed to express all the different sentiments Nectar aims to portray. Green is the hero color because of its overall positive connotations to growth, rebirth, and relationship to nature. The secondary palette extends our primary shades and offers a number of variations for creative and functional purposes. <img width="2675" height="1688" width_o="2675" height_o="1688" data-src="https://freight.cargo.site/t/original/i/a9578312877b1a9e1f69db36c091d30e7081593608bc86e60711c1b10f4dfa81/Nectar_Brand_System-18.jpg" data-mid="170623063" border="0" src="https://freight.cargo.site/w/1000/i/a9578312877b1a9e1f69db36c091d30e7081593608bc86e60711c1b10f4dfa81/Nectar_Brand_System-18.jpg" /> Haffer was chosen as the primary typeface, due to its balance of structure, simplicity, and approachability. This helped create the scientific tone for the Nectar brand, while the rounded edges of the letterforms draw a subtle reference to our concept of fluidity. <img width="2675" height="1688" width_o="2675" height_o="1688" data-src="https://freight.cargo.site/t/original/i/12d2a42cb02cb5d019869bf2ecf3889a53748aa74e34e756848ec8b0f3cb1fcf/Nectar_Brand_System-19.jpg" data-mid="170622970" border="0" src="https://freight.cargo.site/w/1000/i/12d2a42cb02cb5d019869bf2ecf3889a53748aa74e34e756848ec8b0f3cb1fcf/Nectar_Brand_System-19.jpg" /> GT Alpina serves as the secondary typeface and also supports our droplet language with its ball terminals. This workhorse serif utilizes strong historical typographic shapes, meant to be both expressive yet pragmatic. <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/e4d4a3b01cad07c1b93ead4f1f261a5fda5dc2591e22926bffe8d208870687e4/Nectar_Brand_System-20.jpg" data-mid="170622969" border="0" src="https://freight.cargo.site/w/1000/i/e4d4a3b01cad07c1b93ead4f1f261a5fda5dc2591e22926bffe8d208870687e4/Nectar_Brand_System-20.jpg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/b6589e443022735891f67c3d721bbaa725a3d260ec2c69132e8c23b4d8ae99ad/Nectar_Brand_System-21.jpg" data-mid="170622968" border="0" src="https://freight.cargo.site/w/1000/i/b6589e443022735891f67c3d721bbaa725a3d260ec2c69132e8c23b4d8ae99ad/Nectar_Brand_System-21.jpg" /> <img width="1485" height="1688" width_o="1485" height_o="1688" data-src="https://freight.cargo.site/t/original/i/6286f6471cad339545fbc8eb6cd793ecebf2eeae929c0d6a8a31841925398366/Nectar_Brand_System-22.jpg" data-mid="170622967" border="0" src="https://freight.cargo.site/w/1000/i/6286f6471cad339545fbc8eb6cd793ecebf2eeae929c0d6a8a31841925398366/Nectar_Brand_System-22.jpg" /> <img width="1485" height="1688" width_o="1485" height_o="1688" data-src="https://freight.cargo.site/t/original/i/b2d400575ed41e6b2835c1ad01269bbb74c3fec6a0bcda25e070b23c573cdd65/Nectar_Brand_System-23.jpg" data-mid="170622966" border="0" src="https://freight.cargo.site/w/1000/i/b2d400575ed41e6b2835c1ad01269bbb74c3fec6a0bcda25e070b23c573cdd65/Nectar_Brand_System-23.jpg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/30c8a09d705fecb46d420f4d65eda26b43f046fb33cf7fc545bfd0efcbaa772d/Nectar_Brand_System_OOHe.jpg" data-mid="170622965" border="0" src="https://freight.cargo.site/w/1000/i/30c8a09d705fecb46d420f4d65eda26b43f046fb33cf7fc545bfd0efcbaa772d/Nectar_Brand_System_OOHe.jpg" /> The system incorporates elements of both the circle and the square with our fluid building blocks—helping to balance the elements of structure and fluidity. <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/e01f5b3b5707cfd9c8b68fe32afae711d5c527fc5b4e8238f77cd569c665ead9/Brand-Shapes-Grid-GIF.gif" data-mid="170623079" border="0" src="https://freight.cargo.site/w/1000/i/e01f5b3b5707cfd9c8b68fe32afae711d5c527fc5b4e8238f77cd569c665ead9/Brand-Shapes-Grid-GIF.gif" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/4c828f2cc613afd865cc6b7140482f386d78a92c69971164ddf6eab445ed5430/Nectar_Brand_System-31.jpg" data-mid="170623091" border="0" 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data-src="https://freight.cargo.site/t/original/i/39ec53fd5f65de1097a75f9125e5806e07a8c9ef249592a1ae663341fc183133/Nectar_Brand_System-45.jpg" data-mid="170622957" border="0" src="https://freight.cargo.site/w/1000/i/39ec53fd5f65de1097a75f9125e5806e07a8c9ef249592a1ae663341fc183133/Nectar_Brand_System-45.jpg" /><img width="1485" height="1688" width_o="1485" height_o="1688" data-src="https://freight.cargo.site/t/original/i/360f9ba8923938ebc4e34aa886b53b84688046a945c6c81cdec0e388b7d856a9/Nectar_Brand_System-48.jpg" data-mid="170622958" border="0" src="https://freight.cargo.site/w/1000/i/360f9ba8923938ebc4e34aa886b53b84688046a945c6c81cdec0e388b7d856a9/Nectar_Brand_System-48.jpg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/464bd6826a773c489491d00e632000587629623978d7df3855212ab90fefc008/Nectar_Brand_System-49.jpg" data-mid="170622952" border="0" src="https://freight.cargo.site/w/1000/i/464bd6826a773c489491d00e632000587629623978d7df3855212ab90fefc008/Nectar_Brand_System-49.jpg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/5d462d270c095a2cc736b91818018eceb301b1b75b0fd7e1bc0fc2de15669674/Nectar_Brandpad_overview.jpg" data-mid="170622951" border="0" src="https://freight.cargo.site/w/1000/i/5d462d270c095a2cc736b91818018eceb301b1b75b0fd7e1bc0fc2de15669674/Nectar_Brandpad_overview.jpg" /> https://brianberding.com/Clockwise Sun, 05 Mar 2023 20:55:12 +0000 brianberding https://brianberding.com/Clockwise ClockwiseRole: Senior DesignerStudio/Agency: Character Year: 2022Creative Director: Brooke WillisSenior Designers: Jake Kincaid, Mo HySenior Copywriter: Andrew MitchellSenior Strategist: Kaitlin MaudSenior Program Manager: Madison BencomoAnimation: Larry Brown, Tony Toy Clockwise is a time management program that optimizes team’s schedules. It learns about what we need from each day, and what our coworkers need from us. Then it makes time for both, using AI to find the right moments for us to meet while protecting flexible time for us to focus. The design system is built around connectivity through synchronicity. By perfectly aligning priorities and schedules at the collective level, workplaces transform into communities. When our calendars are more connected, we’re more connected, too. So even when we’re working on our own, we’re working together. <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/a3f36c545d613f19f8c8c2513c3f936c04a04fc96b08bc1dd4ee5ccf920cb27b/Clockwise_Brand_System-01.jpg" data-mid="170621527" border="0" src="https://freight.cargo.site/w/1000/i/a3f36c545d613f19f8c8c2513c3f936c04a04fc96b08bc1dd4ee5ccf920cb27b/Clockwise_Brand_System-01.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/48fd799e8fcbc9aa913bca7ee2eac82a6f95c4f9986f20b84795efc7ec91ff66/Clockwise_Brand_System-02.jpg" data-mid="170622023" border="0" src="https://freight.cargo.site/w/1000/i/48fd799e8fcbc9aa913bca7ee2eac82a6f95c4f9986f20b84795efc7ec91ff66/Clockwise_Brand_System-02.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/029bd90a33c36106438776616ee1c0beaf48f24ae92a7272a2f50756eaaf4102/Clockwise_Brand_System-03.jpg" data-mid="170622048" border="0" src="https://freight.cargo.site/w/1000/i/029bd90a33c36106438776616ee1c0beaf48f24ae92a7272a2f50756eaaf4102/Clockwise_Brand_System-03.jpg" /> The mark aims to be simple, clean, and capture both a sense of energy and collaboration. The foundation is set up on a grid of 4 circles, representing the collaboration of different schedules coming together. The positive space within the mark represents a spark of energy and our curved forms bring in the idea of synchronicity in workflow. <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6915fdc1f76b305221432226a261ec25581ed670b9676312db9f26082938bca7/Clockwise_Brand_System-32.jpg" data-mid="170621601" border="0" src="https://freight.cargo.site/w/1000/i/6915fdc1f76b305221432226a261ec25581ed670b9676312db9f26082938bca7/Clockwise_Brand_System-32.jpg" /> <img width="3501" height="3501" width_o="3501" height_o="3501" data-src="https://freight.cargo.site/t/original/i/954938541f5534feac4855201018b2ec1ad1a8331e65ed4cb6137870b39d7996/2023_02_10_Clockwise_Brand_System-31.png" data-mid="170621610" border="0" src="https://freight.cargo.site/w/1000/i/954938541f5534feac4855201018b2ec1ad1a8331e65ed4cb6137870b39d7996/2023_02_10_Clockwise_Brand_System-31.png" /> <img width="3501" height="3501" width_o="3501" height_o="3501" 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data-src="https://freight.cargo.site/t/original/i/4181ef25a491ccd0137b72fec2de0d800ff42376ce270031201e73ee0e8c096e/Clockwise_Brand_System-07.jpg" data-mid="170621703" border="0" src="https://freight.cargo.site/w/1000/i/4181ef25a491ccd0137b72fec2de0d800ff42376ce270031201e73ee0e8c096e/Clockwise_Brand_System-07.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ea12c4646c1ad99521d543ed313f0f7b53b87b22c23898e7be89c3f6887ace20/Clockwise_Brand_System-08.jpg" data-mid="170621707" border="0" src="https://freight.cargo.site/w/1000/i/ea12c4646c1ad99521d543ed313f0f7b53b87b22c23898e7be89c3f6887ace20/Clockwise_Brand_System-08.jpg" /> While keeping all the functionality of a workhorse Grotesk, Mori shows off its personality with exaggerated flowing letterforms. <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/54fb891c133f71a4a866d7a600be529ac99075cbf2e94e1ab08530dd3f204941/Clockwise_Brand_System_Web.jpg" data-mid="170622126" border="0" src="https://freight.cargo.site/w/1000/i/54fb891c133f71a4a866d7a600be529ac99075cbf2e94e1ab08530dd3f204941/Clockwise_Brand_System_Web.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/87af917e87f70f3ac00121e0295b031c2529c057b26b193db961c1c14b436fe2/Clockwise_Social_Its_Time.gif" data-mid="170622128" border="0" src="https://freight.cargo.site/w/1000/i/87af917e87f70f3ac00121e0295b031c2529c057b26b193db961c1c14b436fe2/Clockwise_Social_Its_Time.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/630642140f8548590408f4ad331305256571ba177967210e8e88c68e24c3a615/Clockwise_Animation-01-Rotation.gif" data-mid="170622155" border="0" 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data-src="https://freight.cargo.site/t/original/i/b07853b46f50b3d547cff0ca4c87d76dc1a857fd1b2bcf45c59f7487429bd92e/Clockwise_Brand_System_Posters.jpg" data-mid="170622207" border="0" src="https://freight.cargo.site/w/1000/i/b07853b46f50b3d547cff0ca4c87d76dc1a857fd1b2bcf45c59f7487429bd92e/Clockwise_Brand_System_Posters.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/942703a8f1267a7b9e4d1ad081b87d68acafbfe771c165788dc0624efa611c06/Clockwise_Brand_System_1.jpg" data-mid="170622221" border="0" src="https://freight.cargo.site/w/1000/i/942703a8f1267a7b9e4d1ad081b87d68acafbfe771c165788dc0624efa611c06/Clockwise_Brand_System_1.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f482a775c4063c34c5f2a3040c1b6b0206f271c41040e43bf53712cfa0e6b44c/Clockwise_Brand_System_-13.jpg" data-mid="170621526" border="0" 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data-src="https://freight.cargo.site/t/original/i/adf7fb546274be956af265a05526ddedb3723251d540a153a6138bd39e311091/Clockwise_Brand_System_-17.jpg" data-mid="170622281" border="0" src="https://freight.cargo.site/w/1000/i/adf7fb546274be956af265a05526ddedb3723251d540a153a6138bd39e311091/Clockwise_Brand_System_-17.jpg" /> <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/d2d37deba011516db7bfe84fb35872be980d21682854aae742fc8655715edaac/Clockwise_Brand_Guide_Grid3.jpg" data-mid="170622809" border="0" src="https://freight.cargo.site/w/1000/i/d2d37deba011516db7bfe84fb35872be980d21682854aae742fc8655715edaac/Clockwise_Brand_Guide_Grid3.jpg" /> https://brianberding.com/Creative-Capital-Benefit Sun, 05 Mar 2023 20:19:16 +0000 brianberding https://brianberding.com/Creative-Capital-Benefit Creative Capital Artist Benefit and Banquet Role: Design Direction Year: 2022 Creative Capital is a nonprofit organization based in New York City that supports artists across the United States through funding, counsel, gatherings, and career development services.The Artist Benefit and Banquet is their biggest fundraiser of the year, celebrating artists and the creative community. For their first ever Banquet and Benefit, the design challenge was to create an identity that could be consistent over the years, while allowing for flexibility within the system.The identity builds on a multitude of aspects found in Creative Capital’s messaging and core values, with a focus on collaboration and community. Through the multi-colored palette and the rotation of the ×/+ symbol, the design simultaneously references art that challenges convention and supports the spirit of fostering a diverse ecosystem in the arts. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/91394d55c3439562eacc18dd2508aff897d7a3fe45fe4ecf6aac89151cb897de/CreativeCapital_Benefit_Animation.gif" data-mid="170868155" border="0" src="https://freight.cargo.site/w/1000/i/91394d55c3439562eacc18dd2508aff897d7a3fe45fe4ecf6aac89151cb897de/CreativeCapital_Benefit_Animation.gif" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/60fa292e8295671eb3a00fefd79bc1f053e260c1fbeb573800ba90de292c70ff/CreativeCapital_Web-09.jpg" data-mid="170619224" border="0" src="https://freight.cargo.site/w/1000/i/60fa292e8295671eb3a00fefd79bc1f053e260c1fbeb573800ba90de292c70ff/CreativeCapital_Web-09.jpg" /> <img width="2999" height="2000" width_o="2999" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b2aa650f6a43f1b2b1100e7bcd4907fc572b902cc6c1978555739942afaeaee4/CreativeCapital_Web-10.jpg" data-mid="170619226" border="0" src="https://freight.cargo.site/w/1000/i/b2aa650f6a43f1b2b1100e7bcd4907fc572b902cc6c1978555739942afaeaee4/CreativeCapital_Web-10.jpg" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/71c2b230457d9f177a332eb564d6acbeba2c41bdd352faa8a35edaf4f1560fb1/Creative-Capital-Iphone-Angle-2c_small.gif" data-mid="170619151" border="0" src="https://freight.cargo.site/w/1000/i/71c2b230457d9f177a332eb564d6acbeba2c41bdd352faa8a35edaf4f1560fb1/Creative-Capital-Iphone-Angle-2c_small.gif" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/65ddcefe813ab738df65108db9f157f394e7b08d40fed6969946f2778bb93a5d/CreativeCapital_Web_Letterhead_Square.jpg" data-mid="170619149" border="0" src="https://freight.cargo.site/w/1000/i/65ddcefe813ab738df65108db9f157f394e7b08d40fed6969946f2778bb93a5d/CreativeCapital_Web_Letterhead_Square.jpg" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/2eab1ad3631a5674ef8611d575a5a1c16cbaed693a6c09f03ed71406cd7373b0/Laptop-Angle-1.gif" data-mid="170619150" border="0" src="https://freight.cargo.site/w/1000/i/2eab1ad3631a5674ef8611d575a5a1c16cbaed693a6c09f03ed71406cd7373b0/Laptop-Angle-1.gif" /> The design was also inspired in part by a membership initiative started a few months earlier, where we produced tote bags encouraging new members to “Keep Art Wild.” Handed out as gifts for supporters during the Artist Benefit and Banquet, this treatment also builds off the notion of multiple perspectives by offering multiple ways of looking at one thing. <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/a152daa1fe1672f236b89df862989a79f8fd4baf02099328e73570359f2b8d4d/Creative_Capital_Benefit_Tote_Texture.jpg" data-mid="170619148" border="0" src="https://freight.cargo.site/w/1000/i/a152daa1fe1672f236b89df862989a79f8fd4baf02099328e73570359f2b8d4d/Creative_Capital_Benefit_Tote_Texture.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/76b803b21401571e0f720963e6d2c4d05d8588cfdd45627ee209f8b1d2c5dc1b/CreativeCapital_Web_Tote_Yellow.jpg" data-mid="170619237" border="0" src="https://freight.cargo.site/w/1000/i/76b803b21401571e0f720963e6d2c4d05d8588cfdd45627ee209f8b1d2c5dc1b/CreativeCapital_Web_Tote_Yellow.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e865debc8a987c7b2175a3c1e306ced33dbfbad8ce2fefad590632f1c918ada7/CreativeCapital_Web_Tote_Pink.jpg" data-mid="170619240" border="0" src="https://freight.cargo.site/w/1000/i/e865debc8a987c7b2175a3c1e306ced33dbfbad8ce2fefad590632f1c918ada7/CreativeCapital_Web_Tote_Pink.jpg" /> https://brianberding.com/Aperture-Foundation Sun, 05 Mar 2023 18:45:44 +0000 brianberding https://brianberding.com/Aperture-Foundation Aperture Foundation Role: Designer Year: 2018–2021 Aperture Foundation is a nonprofit arts institution that began publishing a magazine in 1952. Since then, it has expanded into a multi-platform publisher and a major center for the photo community. They produce, publish, and present a program of photography projects, locally and internationally. Over the years, Aperture’s visual identity has made a few shifts, and with the relaunch of the website in 2020 there was a conscious effort across the organization to make the overall branding more cohesive. With a greater focus on editorial content being produced for the site—and to honor its publishing history—the identity shifted to align more closely with the magazine. This redesign touched every area of the organization and resulted in a revamp of the entire brand identity and guidelines. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/29d6c0532f0146bdc6649e80659e342fffd7388c407288751fc8e9a43d31960c/ApertureBrandOverview_.jpg" data-mid="170611779" border="0" src="https://freight.cargo.site/w/1000/i/29d6c0532f0146bdc6649e80659e342fffd7388c407288751fc8e9a43d31960c/ApertureBrandOverview_.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ecd6fb6412c78673b05e1d446f0c05e8adc78e282075a3cde605648045c958f9/ApertureBrandOverview_5.jpg" data-mid="170611886" border="0" src="https://freight.cargo.site/w/1000/i/ecd6fb6412c78673b05e1d446f0c05e8adc78e282075a3cde605648045c958f9/ApertureBrandOverview_5.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/97791aaba2d5888b550e4a429253b7030fbb2d690fb9f9c9130ed2bbfe264610/ApertureBrandOverview_2.jpg" data-mid="170611900" border="0" src="https://freight.cargo.site/w/1000/i/97791aaba2d5888b550e4a429253b7030fbb2d690fb9f9c9130ed2bbfe264610/ApertureBrandOverview_2.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/cb11645856992c6f5aa48bd66623ad831aa7f9156f5e54c0025ecbb7107e2294/ApertureBrandOverview_3.jpg" data-mid="170611888" border="0" src="https://freight.cargo.site/w/1000/i/cb11645856992c6f5aa48bd66623ad831aa7f9156f5e54c0025ecbb7107e2294/ApertureBrandOverview_3.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3db2a0a843ee47c2f500a8745f049fd5c6869d4ffc34a2c14e57aa2cdaefd487/ApertureBrandOverview_4.jpg" data-mid="170611892" border="0" src="https://freight.cargo.site/w/1000/i/3db2a0a843ee47c2f500a8745f049fd5c6869d4ffc34a2c14e57aa2cdaefd487/ApertureBrandOverview_4.jpg" /> In 2011, the foundation and publishing program were given a rebrand. Their updated logo was a modernized version of the one found on the original issue of Aperture. In 2013, the magazine was redesigned by London-based A2/SW/HK, who designed both the layout and custom typography within the magazine. As a result, the magazine, publishing program, and foundation all shared the same logo but had different brand styles and typography. The goal for the redesign was to align these three areas more closely, which primarily focused on the use of the custom type found within the magazine and emphasis of black-and-white within layouts.This brand shift occured through a roll-out method in preparation for the website revamp, and affected materials ranging from brand guidelines, general merchandise, development initiatives, artists talks, exhibitions, and pop-ups. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9e9b896ecaccae5dee44e98124cce162713e1c838a3b2d23aa8e91b92da07182/ApertureBrandOverview_6.jpg" data-mid="170611916" border="0" src="https://freight.cargo.site/w/1000/i/9e9b896ecaccae5dee44e98124cce162713e1c838a3b2d23aa8e91b92da07182/ApertureBrandOverview_6.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" 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data-src="https://freight.cargo.site/t/original/i/a8e529678b07cc1d76ce0dca979f035a123bdb0f7c7c737d7e4738a95f5e65d6/ApertureBrandOverview_41.jpg" data-mid="170611754" border="0" src="https://freight.cargo.site/w/1000/i/a8e529678b07cc1d76ce0dca979f035a123bdb0f7c7c737d7e4738a95f5e65d6/ApertureBrandOverview_41.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/465d5335f7107e2ebc4bfc797e853e694cfa0f4d9d7a1c11372d87c26a428bfe/ApertureBrandOverview_39.jpg" data-mid="170611756" border="0" src="https://freight.cargo.site/w/1000/i/465d5335f7107e2ebc4bfc797e853e694cfa0f4d9d7a1c11372d87c26a428bfe/ApertureBrandOverview_39.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c7df384512a115d1b0e3bd7f612e8cfb39108f6bed3dbb00a6afc83f00570000/ApertureBrandOverview_42.jpg" data-mid="170611750" border="0" src="https://freight.cargo.site/w/1000/i/c7df384512a115d1b0e3bd7f612e8cfb39108f6bed3dbb00a6afc83f00570000/ApertureBrandOverview_42.jpg" /> <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/71e28263801ec1579d7d4309ecf21735cb21ea31f13c2ffec4be41d4d6a87fc8/ApertureBrandOverview_43.jpg" data-mid="170613446" border="0" src="https://freight.cargo.site/w/1000/i/71e28263801ec1579d7d4309ecf21735cb21ea31f13c2ffec4be41d4d6a87fc8/ApertureBrandOverview_43.jpg" /> <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ce5723dbd0aa75111e0d1861ffa93a03677286b7680ca9dffde413862d53d4ff/ApertureBrandOverview_44.jpg" data-mid="170613447" border="0" src="https://freight.cargo.site/w/1000/i/ce5723dbd0aa75111e0d1861ffa93a03677286b7680ca9dffde413862d53d4ff/ApertureBrandOverview_44.jpg" /> https://brianberding.com/2021-Aperture-Gala Sun, 05 Mar 2023 17:52:11 +0000 brianberding https://brianberding.com/2021-Aperture-Gala 2021 Aperture GalaRole: Designer Year: 2021 The 2021 Aperture Gala honored Sara Cwynar, Graciela Iturbide, and Dr. Kenneth Montague—celebrating photography’s role in giving a voice to different communities through a plurality of artistic visions. The graphic treatments were based on plurality and showing different perspectives. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8c4592eb23070627172119a92884b03284bcdfa1c5a6524312649494bc5cb99a/BrowserPreview_tmp-1.gif" data-mid="170607719" border="0" src="https://freight.cargo.site/w/1000/i/8c4592eb23070627172119a92884b03284bcdfa1c5a6524312649494bc5cb99a/BrowserPreview_tmp-1.gif" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/96e99a3297baa16c8e46cc163966caffe0c7c44c219abeb9b91dfaf0b1704c59/2021_GalaSavetheDateMockup.jpg" data-mid="170652261" border="0" src="https://freight.cargo.site/w/1000/i/96e99a3297baa16c8e46cc163966caffe0c7c44c219abeb9b91dfaf0b1704c59/2021_GalaSavetheDateMockup.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6c55db99d9b9c0653698f4c697c919b6347fa59e0b8abd2b06d66ff3750b6420/2021_ApertureGala_Instagram_square.gif" data-mid="170607790" border="0" src="https://freight.cargo.site/w/1000/i/6c55db99d9b9c0653698f4c697c919b6347fa59e0b8abd2b06d66ff3750b6420/2021_ApertureGala_Instagram_square.gif" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7e5810ecd6fcedcd68b64e00f3d608a03c6352bf86ac4f5939a3e1372c8db7e1/ApertureGala_Images_Square.jpg" data-mid="170607928" border="0" src="https://freight.cargo.site/w/1000/i/7e5810ecd6fcedcd68b64e00f3d608a03c6352bf86ac4f5939a3e1372c8db7e1/ApertureGala_Images_Square.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/335b64d07675867fdae9a8ea0e186f9642276414ef0b913ce40fa1e8fc30ecbb/ApertureGala_Images_Square3.jpg" data-mid="170607814" border="0" src="https://freight.cargo.site/w/1000/i/335b64d07675867fdae9a8ea0e186f9642276414ef0b913ce40fa1e8fc30ecbb/ApertureGala_Images_Square3.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7892a0e130ce565d9d05a0e0202a8b4550f0506d69bd3a1313e41c7e77221f9c/ApertureGala_Images_Square2.jpg" data-mid="170607922" border="0" src="https://freight.cargo.site/w/1000/i/7892a0e130ce565d9d05a0e0202a8b4550f0506d69bd3a1313e41c7e77221f9c/ApertureGala_Images_Square2.jpg" /> https://brianberding.com/Saturday-Robotics Mon, 06 Mar 2023 03:18:56 +0000 brianberding https://brianberding.com/Saturday-Robotics Full project can be viewed here︎︎︎ Password is available upon request ︎ https://brianberding.com/Daniel-Gordon-Houseplants Thu, 10 Dec 2020 05:42:49 +0000 brianberding https://brianberding.com/Daniel-Gordon-Houseplants Daniel Gordon: HouseplantsRole: Designer Year: 2020 Format: HardcoverSize: 9 x 11 inchesPages: 12 Edition of 1000 Houseplants is a limited-edition pop-up book that is a work of art in itself. It renders Daniel Gordon’s sculptural forms into a new layer of materiality and animates them in a pop-up performance. The book consists of six works in pop-up form. Some featuring simple plants, others unfolding more elaborate tableaux. Inspired by his interest in the popularity of certain subjects on the internet, Gordon meticulously cuts up pictures found online to create sculptural and fantastical still lifes. The design for the cover drew inspiration from houseplant books from the 1970s. The typeface Avant Garde was chosen to help invoke the feeling of this time period, while also creating a contemporary quality through the materials used. The green canvas and rose gold foil complement the colors in Gordon’s artworks, giving it a distinct, clean, and bold design. <img width="7067" height="4717" width_o="7067" height_o="4717" data-src="https://freight.cargo.site/t/original/i/82e982f9c7f96e29530d8a1ba892da9bfb6640e764ad0a79ee1cd8b63fb72be3/2020_10_21_House-Plant_Documentation_Sketch_V2.jpg" data-mid="95567179" border="0" src="https://freight.cargo.site/w/1000/i/82e982f9c7f96e29530d8a1ba892da9bfb6640e764ad0a79ee1cd8b63fb72be3/2020_10_21_House-Plant_Documentation_Sketch_V2.jpg" /> <img width="7067" height="4717" width_o="7067" height_o="4717" data-src="https://freight.cargo.site/t/original/i/f65d01734350e87c737a9574287ea237ec780acb704cf33338c6123e6ccbef1a/2020_10_21_House-Plant_Documentation_Sketch_FrontCoverAngled_V2.jpg" data-mid="95567178" border="0" src="https://freight.cargo.site/w/1000/i/f65d01734350e87c737a9574287ea237ec780acb704cf33338c6123e6ccbef1a/2020_10_21_House-Plant_Documentation_Sketch_FrontCoverAngled_V2.jpg" /><img width="7067" height="4717" width_o="7067" height_o="4717" data-src="https://freight.cargo.site/t/original/i/b33876a1e6bb093ae333f29390e332ef2cd9265fd2d87791387dfd0115a85228/2021_04_06_House-Plant_Documentation_Sketch_Spine.jpg" data-mid="104465000" border="0" src="https://freight.cargo.site/w/1000/i/b33876a1e6bb093ae333f29390e332ef2cd9265fd2d87791387dfd0115a85228/2021_04_06_House-Plant_Documentation_Sketch_Spine.jpg" /><img width="2996" height="2000" width_o="2996" height_o="2000" data-src="https://freight.cargo.site/t/original/i/45723089343fc9092b87b2bc53e62b5e898f56cab37081f1c3c02254ef25e466/2021_04_08_House-Plant_Documentation_Back_Cover_Flat_Tint.jpg" data-mid="166653608" border="0" src="https://freight.cargo.site/w/1000/i/45723089343fc9092b87b2bc53e62b5e898f56cab37081f1c3c02254ef25e466/2021_04_08_House-Plant_Documentation_Back_Cover_Flat_Tint.jpg" /><img width="2996" height="2000" width_o="2996" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8a07f483af90dea97fe8f52c1ec120e8dba33762666e99030f65798b52a0d315/2021_04_08_House-Plant_Documentation_Front_Cover_Flat.jpg" data-mid="166653590" border="0" src="https://freight.cargo.site/w/1000/i/8a07f483af90dea97fe8f52c1ec120e8dba33762666e99030f65798b52a0d315/2021_04_08_House-Plant_Documentation_Front_Cover_Flat.jpg" /> <img width="7067" height="4717" width_o="7067" height_o="4717" data-src="https://freight.cargo.site/t/original/i/1a2a49f1dcf7e3cd0302ecfaf9628ecd0b4daa0788973142fef03164839d0676/2020_10_21_House-Plant_Documentation_PopUp_1.jpg" data-mid="95567172" border="0" src="https://freight.cargo.site/w/1000/i/1a2a49f1dcf7e3cd0302ecfaf9628ecd0b4daa0788973142fef03164839d0676/2020_10_21_House-Plant_Documentation_PopUp_1.jpg" /><img width="7067" height="4717" width_o="7067" height_o="4717" data-src="https://freight.cargo.site/t/original/i/691734c84e0685119afc5046267a65d25d1ab0405587e062ea1962f6ef5df38a/2020_10_21_House-Plant_Documentation_PopUp_2.jpg" data-mid="95567173" border="0" src="https://freight.cargo.site/w/1000/i/691734c84e0685119afc5046267a65d25d1ab0405587e062ea1962f6ef5df38a/2020_10_21_House-Plant_Documentation_PopUp_2.jpg" /><img width="7067" height="4717" width_o="7067" height_o="4717" data-src="https://freight.cargo.site/t/original/i/9f427740409178d4eeabe81597242d88ab379859e926b1027585867e950158c4/2020_10_21_House-Plant_Documentation_PopUp_3.jpg" data-mid="95567174" border="0" src="https://freight.cargo.site/w/1000/i/9f427740409178d4eeabe81597242d88ab379859e926b1027585867e950158c4/2020_10_21_House-Plant_Documentation_PopUp_3.jpg" /> https://brianberding.com/Vik-Muniz-Postcards-from-Nowhere Thu, 10 Dec 2020 06:22:55 +0000 brianberding https://brianberding.com/Vik-Muniz-Postcards-from-Nowhere Vik Muniz: Postcards from NowhereRole: DesignerYear: 2020 Format: HardbackSize: 9.25 x 12.13 inchesPages: 34 Edition of 500 Vik Muniz’s Postcards from Nowhere is a two-volume, slipcased, limited-edition album that pays homage to the quasi-obsolete artifact of the picture postcard. In this series, the viewer is invited to explore their own understanding of the Great Wall of China, the Eiffel Tower, or the Taj Mahal through carefully crafted and transformative collages. The design treatment references both the typographic and visual elements found on the postcards in the collages. The placement of the title was broken up onto various surfaces of the object to echo all of the bits and pieces that make up the artworks. <img width="2997" height="2000" width_o="2997" height_o="2000" data-src="https://freight.cargo.site/t/original/i/03bbc246cb15f82ba3762e48c868c385f64e33f8351c4458f0537be354c66d5e/2021_04_07_Vik_Muniz_Documentation_Box_2.jpg" data-mid="104676463" border="0" src="https://freight.cargo.site/w/1000/i/03bbc246cb15f82ba3762e48c868c385f64e33f8351c4458f0537be354c66d5e/2021_04_07_Vik_Muniz_Documentation_Box_2.jpg" /><img width="7200" height="4805" width_o="7200" height_o="4805" data-src="https://freight.cargo.site/t/original/i/e0b1f77b0a2db9faa392439960628cf9ec4b9c266d3c36c48f38ee4adc07e4f9/2021_01_24_Vik_Muniz_Angle_2.jpg" data-mid="96293524" border="0" src="https://freight.cargo.site/w/1000/i/e0b1f77b0a2db9faa392439960628cf9ec4b9c266d3c36c48f38ee4adc07e4f9/2021_01_24_Vik_Muniz_Angle_2.jpg" /><img width="7200" height="4805" width_o="7200" height_o="4805" 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